Privacy policy
1) Information About the Collection of Personal Data and Contact Details of the Responsible Party
1.1 Introduction
We are pleased that you are visiting our website and appreciate your interest. Below, we will inform you about how we handle your personal data when using our website. Personal data includes all data that can personally identify you.
1.2 Responsible Entity
The entity responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Chelique-Wardrobe. The responsible party for personal data processing is the natural or legal entity that, alone or jointly with others, determines the purposes and means of processing personal data.
1.3 Security Measures
For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries), this website utilizes SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the lock symbol in your browser.
2) Data Collection When Visiting Our Website
When you visit our website for informational purposes only, we only collect the data that your browser transmits to our server (server log files). This includes:
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Website visited
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Date and time of access
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Amount of data transferred
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Source/reference from which you reached the site
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Browser used
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Operating system used
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IP address (if necessary, anonymized)
Processing is carried out in accordance with Article 6(1)(f) GDPR based on our legitimate interest in improving website stability and functionality. The data is not transferred or used otherwise unless there is evidence of unlawful use. However, we reserve the right to subsequently check server log files if there are concrete indications of illegal use.
3) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies. These are small text files stored on your device. Some cookies are deleted at the end of the browser session (session cookies), while others remain on your device to recognize your browser upon return visits (persistent cookies). These cookies may collect user-specific information such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specific period, which varies depending on the cookie.
Some cookies store settings to simplify the ordering process (e.g., remembering the contents of a virtual shopping cart for a later visit). Cookies may process personal data based on Article 6(1)(b) GDPR (contract implementation) or Article 6(1)(f) GDPR (legitimate interest in website functionality and user-friendly design).
We may work with advertising partners who also store cookies on your device (third-party cookies). You will be informed separately if such cookies are used.
You can configure your browser to be informed about cookies and decide individually whether to accept them. Below are browser-specific instructions:
Please note that rejecting cookies may limit website functionality.
4) Contact Us
When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected depends on the contact form used. This data is used exclusively to respond to your inquiry and for related technical administration.
Processing is based on Article 6(1)(f) GDPR (legitimate interest in responding to inquiries). If your contact relates to contract execution, Article 6(1)(b) GDPR serves as an additional legal basis. Your data will be deleted once your request is resolved unless legal retention obligations require otherwise.
5) Data Processing When Opening a Customer Account and for Contract Execution
In accordance with Article 6(1)(b) GDPR, we collect and process personal data if you provide it for contract execution or account creation. The data collected depends on the respective input forms. You may delete your account at any time by contacting us.
We store and use the data you provide for contract processing. After complete contract execution or account deletion, your data is retained for tax and commercial law periods before deletion unless further use is permitted by law or consented to by you.
6) Use of Your Data for Direct Advertising
6.1 Registration for Our Email Newsletter
If you sign up for our email newsletter, we will send you regular information about our offers. The only mandatory information required for sending the newsletter is your email address. Additional data is voluntary and used for personalizing communication. We use a double opt-in procedure, meaning we will only send newsletters if you confirm your subscription by clicking a verification link.
By activating the confirmation link, you consent to our use of your personal data per Article 6(1)(a) GDPR. We store your IP address and the time of registration for security reasons. You can unsubscribe at any time via the link in the newsletter or by contacting us.
6.2 Sending the Email Newsletter to Existing Customers
If you provide your email address when purchasing goods or services, we may send you offers for similar products based on Article 6(1)(f) GDPR (legitimate interest in personalized direct advertising). You can opt out anytime by notifying us.
7) Data Processing for Order Processing
7.1 Transfer of Data for Delivery
Personal data collected for order processing is shared with transport companies for delivery execution. Payment details are shared with financial institutions as necessary for payment processing per Article 6(1)(b) GDPR.
7.2 Use of Payment Service Providers
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PayPal: Payment data is transmitted to PayPal (Europe) S.a.r.l. et Cie, S.C.A., Luxembourg, per Article 6(1)(b) GDPR. PayPal may perform credit checks for certain payment methods. More information: PayPal Privacy Policy
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SOFORT: If you select “SOFORT” as a payment method, your data is transmitted to SOFORT GmbH, a Klarna Group subsidiary, per Article 6(1)(b) GDPR. More information: SOFORT Privacy Policy
8) Contact for Rating Reminder
We use your email address to send a one-time reminder to review your order if you have given explicit consent per Article 6(1)(a) GDPR. You can withdraw your consent at any time by notifying us.
9) Use of Social Media: Social Plugins
9.1 Facebook Plugins with Shariff Solution
Our website uses social plugins (“plugins”) from the Facebook network, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).
To enhance the protection of your data when you visit our website, these buttons are not fully integrated as plugins but as HTML links. This ensures that no direct connection with Facebook servers is established when accessing our website. Only when you click on the button does a new browser window open, directing you to Facebook, where you can interact with its plugins.
Facebook Inc., based in the USA, is certified under the US-European data protection agreement Privacy Shield, ensuring compliance with EU data protection standards.
For more details about Facebook's data collection and processing practices, as well as your rights and privacy settings, please refer to Facebook’s Privacy Policy: Facebook Privacy Policy
9.2 Google+ Plugins as a Shariff Solution
Our website also includes social plugins (“plugins”) from the Google+ network, operated by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
Similar to Facebook, these buttons are integrated as HTML links to prevent an automatic connection to Google+ servers upon visiting our website. Only when you click on the button will a new browser window open, leading you to Google+ where you can interact with its plugins.
Google LLC, based in the USA, is certified under the Privacy Shield agreement, ensuring compliance with EU data protection laws.
For details about how Google collects and processes data and your available privacy options, please visit: Google Privacy Policy
9.3 Instagram Plugin as a Shariff Solution
Our website uses social plugins (“plugins”) from Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).
To increase the protection of your data, these buttons are not directly integrated as plugins but as HTML links. This prevents direct interaction with Instagram servers when visiting our website. Only by clicking the button will a new browser window open, allowing interaction with Instagram’s plugins.
Instagram LLC, based in the USA, is certified under the Privacy Shield agreement, ensuring compliance with EU data protection regulations.
For more details about Instagram’s data processing and your privacy options, please refer to: Instagram Privacy Policy
10) Online Marketing
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“DoubleClick”).
DoubleClick uses cookies to display ads that are relevant to users, improve campaign performance reporting, and prevent users from seeing the same ads multiple times. Google uses a cookie ID to track which ads are displayed in which browser, helping to prevent duplicated displays. Processing is based on our legitimate interest in optimizing marketing efforts per Article 6(1)(f) GDPR.
Additionally, DoubleClick uses cookie IDs to track conversions related to ad requests. This occurs, for example, when a user views a DoubleClick ad and later purchases from the advertiser's website using the same browser. According to Google, DoubleClick cookies do not contain personal information.
Due to the marketing tools used, your browser automatically connects to Google’s servers. We have no control over the scope or further processing of data collected by Google. If you are logged into a Google service, your visit to our website may be linked to your Google account. Even if you are not logged into Google, it is possible that Google may obtain and store your IP address.
How to opt-out:
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You can disable cookies for conversion tracking by adjusting your browser settings to block cookies from www.googleadservices.com: Google Ad Settings.
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Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to manage cookie settings.
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Finally, you can configure your browser to notify you about cookies and decide whether to accept or reject them.
Google LLC, based in the USA, is certified under the Privacy Shield agreement, ensuring compliance with EU data protection laws.
For more information, please visit Google’s privacy policy: Google Privacy Policy
10.2 Use of Google AdWords Conversion Tracking
This website uses Google AdWords and its conversion tracking feature, operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
Google AdWords helps us display ads on external websites and measure the effectiveness of these ads. Our goal is to show you advertising that interests you, improve our website’s appeal, and calculate advertising costs fairly.
A conversion tracking cookie is set when a user clicks on an AdWords ad. These cookies expire after 30 days and do not store personal data. If a user visits certain pages on our website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to our site. Each Google AdWords customer receives a unique cookie, preventing cross-website tracking.
Data collected from conversion tracking is used to generate statistics for Google AdWords customers who have opted into tracking. These statistics indicate the total number of users who clicked on an ad and were redirected to a conversion-tracking page. However, no personally identifiable information is provided.
How to opt-out:
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If you do not want to participate in tracking, you can disable this feature by adjusting your browser settings to block cookies from Google Conversion Tracking.
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You can also visit the Google Ads settings page to manage cookie preferences: Google Ads Settings.
Google LLC, based in the USA, is certified under the Privacy Shield agreement, ensuring compliance with EU data protection laws.
For more details, visit Google’s privacy policy: Google Privacy Policy
Please note that disabling cookies may limit some website functionalities.
11) Web Analysis Services
Google (Universal) Analytics
This website uses Google Analytics, a web analysis service provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
Google Analytics uses “cookies,” which are text files stored on your computer that enable an analysis of your website usage. The information generated by the cookie about your use of this website (including the shortened IP address) is typically transferred to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes any direct personal reference. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Processing is conducted in accordance with Article 6(1)(f) GDPR based on our legitimate interest in statistical analysis of user behavior for website optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your website use, compile reports on website activity, and provide additional services related to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
How to Opt-Out
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You can prevent the storage of cookies by adjusting your browser settings. However, note that this may limit your ability to use all website features.
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You can prevent Google from collecting data generated by cookies and related to your website use (including your IP address) and from processing this data by downloading and installing the browser plug-in available at: Google Analytics Opt-Out
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Alternatively, for mobile browsers, you can click the following link to set an opt-out cookie, preventing future data collection by Google Analytics on this website. Note: If you delete your cookies, you will need to reactivate this link. Google Analytics Disable
Google LLC, based in the USA, is certified under the Privacy Shield agreement, ensuring compliance with EU data protection regulations.
Cross-Device Tracking via User ID
This website also uses Google Analytics for cross-device analysis of visitor interactions via a user ID. When you first visit a page, you are assigned a unique, permanent, anonymized ID, which allows tracking across different devices and sessions. This user ID does not contain personal data and is not shared with Google.
You can object to data collection and storage via the user ID at any time by disabling Google Analytics across all systems you use (e.g., in another browser or on your mobile device) using the opt-out link or browser plug-in mentioned above.
For more details on Google Universal Analytics, visit: Google Support
12) Retargeting/Remarketing/Referral Advertising
Facebook Custom Audience via the Pixel Process
This website uses the Facebook Pixel from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). With explicit consent, user behavior can be tracked after they have seen or clicked on a Facebook ad. This process helps evaluate the effectiveness of Facebook ads for statistical and market research purposes and contributes to optimizing future advertising strategies.
The data collected remains anonymous to us and does not allow us to determine users' identities. However, Facebook stores and processes this data, linking it to individual user profiles. Facebook may use this data for its own advertising purposes, in accordance with the Facebook Data Usage Policy: Facebook Privacy Policy.
Users can enable Facebook and its partners to display advertisements on and outside Facebook. A cookie may also be stored for these purposes. These data processing operations only occur with explicit consent per Article 6(1)(a) GDPR.
Consent for Facebook Pixel tracking can only be granted by users over the age of 13. If you are under this age, we request that you seek permission from a legal guardian.
How to Opt-Out:
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You can disable the storage of cookies by adjusting your browser settings.
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You can also manage cookie usage by third parties, including Facebook, through the Digital Advertising Alliance: Opt-Out Choices.
Google AdWords Remarketing
Our website utilizes Google AdWords Remarketing, allowing us to advertise on Google search results and third-party websites. The provider is Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
Google places a cookie in your browser that enables interest-based advertising based on previously visited websites. Processing is conducted under Article 6(1)(f) GDPR, based on our legitimate interest in optimal website marketing.
Further processing of personal data only occurs if you have granted Google consent to link your browsing history and Google account, allowing Google to personalize ads based on collected data. If you are logged into Google while visiting our website, your data will be linked with Google Analytics to create cross-device remarketing target groups.
How to Opt-Out:
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You can disable ad preference cookies permanently by installing the following browser plugin: Google Ad Settings.
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Alternatively, you can manage cookies via the Digital Advertising Alliance: Opt-Out Choices.
Google LLC, based in the USA, is certified under the Privacy Shield agreement, ensuring compliance with EU data protection regulations.
For more details on Google's advertising practices and privacy policies, visit: Google Advertising Policies.
13) Rights of the Affected Party
13.1 Your Rights Under GDPR
The applicable data protection law grants you the following rights regarding the processing of your personal data:
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Right to Information (Art. 15 GDPR): You have the right to request details about the personal data we process about you, including processing purposes, categories of data, recipients, storage periods, and your rights.
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Right to Rectification (Art. 16 GDPR): You have the right to request correction of inaccurate personal data or completion of incomplete data stored by us.
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Right to Erasure (Art. 17 GDPR): You have the right to request the deletion of your personal data unless processing is necessary for legal compliance, public interest, or legal claims.
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Right to Restriction of Processing (Art. 18 GDPR): You have the right to restrict data processing in certain circumstances, such as while verifying data accuracy or pending objections.
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Right to Notification (Art. 19 GDPR): If you request rectification, deletion, or restriction of your personal data, we must inform all recipients of your data unless impossible or disproportionately difficult.
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Right to Data Portability (Art. 20 GDPR): You have the right to receive your personal data in a structured, commonly used, and machine-readable format or to request its transfer to another controller where technically feasible.
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Right to Withdraw Consent (Art. 7(3) GDPR): You may withdraw consent at any time with future effect, without affecting prior lawful processing.
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Right to Lodge a Complaint (Art. 77 GDPR): If you believe your personal data has been unlawfully processed, you have the right to lodge a complaint with a supervisory authority in your country of residence or workplace.
13.2 Right to Object
If we process your personal data based on legitimate interest under Article 6(1)(f) GDPR, you have the right to object to this processing at any time based on your particular situation. If you object, we will cease processing your personal data unless compelling legitimate reasons override your interests, rights, and freedoms, or if processing is necessary for legal claims.
You also have the right to object to the processing of your personal data for direct marketing purposes at any time. If you object, we will no longer process your data for such purposes.
14) Duration of Storage of Personal Data
The storage duration of personal data is determined based on statutory retention periods (e.g., commercial or tax laws). Once these periods expire, we routinely delete the relevant data unless continued storage is necessary for contract fulfillment, contract initiation, or a legitimate interest requiring further retention.